Brand Experience
18-20 aprilie 2013
18 aprilie
10:00-12:00- Conferinta Introducere in Brand Experience
Invitati:
Adrian Paculea- Division Director, Mercury 360
Marian Costache- Managing Partner, MVcom
Moderator: Adriana Lungu- Communication Professional
12:00-12:10- Coffee Break
12:10-13:40- Studiu de caz- ABSOLUT VODKA
Invitat: Nicoleta Dumitrascu- Brand Manager White Spirits, Pernod Ricard Romania
13:40-14:10- Pauza de masa
14:10-16:10- Conferinta Tactici si strategii de brand experience in mediul offline
Invitati:
Andrei Lascut- Brand Manager Grolsch, SabMiller
Mihaela Bourceanu- Account Director, G2 Romania
Anton Gherca- Senior Strategic Planner, Atelier Sapte
Moderator: Andrei Constantin, Alumnus PRIME Romania
16:10-16:20- Pauza
16:20-17:50- Studiu de caz- Grolsch
Invitat: Andrei Lascut- Brand Manager Grolsch, SabMiller
19 aprilie
10:00-12:00- Conferinta Tactici si strategii de brand experience in mediul online
Invitati:
Ionut Andrei- Head of Digital, Propaganda
Anca Predus- Brand Communication Director, iLeo
Dragos Musat- Digital Director, Propaganda
Moderator: Costin Marcu- Account Executive, Webstyler
12:00-12:10- Coffee Break
12:10-13:40- Studiu de caz- PEGAS
Invitati:
Andrei Botescu- Sociolog, PEGAS
Un reprezentant al agentiei de comunicare Publicis
13:40-14:10- Pauza de masa
14:10-16:10- Conferinta Concluzii si previziuni in Brand Experience
Invitati:
Ioana Mucenic- Visionary Managing Partner, pastel
Roxana Memetea- Managing Partner, DDB Romania
Dan Petre- Board Member, IAA Romanian Chapter; Conf. Univ.dr. SNSPA; Managing Partner, D&D Research
Moderator: Andra Iacob- Senior PR Executive, Chapter 4
16:10-16:20- Pauza
16:20-17:50- Studiu de caz- pastel
Invitat: Ioana Mucenic, Visionary Managing Partner, pastel
21:00- Party CNSC
20 aprilie
12:00- Workshop-uri simultane sustinute de:
Dacia
Grolsch
Absolut Vodka
pastel
Danone
Headvertising
Interactions
